Great experiences begin with personal struggles. Here's how a frustrated CEO's skincare journey sparked the creation of an AI revolution.

The Origin Story (Honestly)

2014: My skin was having a meltdown. I was running a tech company, sleeping 4 hours a night, and wondering why my 147+ skincare products weren't working. (OK, it was way more than 147... I stopped counting after hiding the receipts)

Plot twist: The products were fine. My life was the problem.

I started tracking everything. Sleep, stress, water, that extra glass of wine. Turns out my skin wasn't broken - it was just really good at math. Tuesday breakout = Monday's board meeting. Every. Single. Time.

The breaking point: I was so stressed about my stress affecting my skin that I literally wrote a book about it. That's when it hit me - everything is connected to everything. My skin, my life, my hidden receipts, my 2am product purchases... all of it.

2019: I tried to patent "talking to cameras" because I knew AI should learn from individuals, not databases. Everyone thought I was nuts. (They weren't entirely wrong.)

Today: We're building AI that connects the dots others miss. Because your skin doesn't need another product. It needs someone who actually listens.

- Izza Masud, Founder
"Still stressed—but my skin stopped noticing."